A Los Angeles Legacy of Timeless Elegance
For over three decades, By George Jewelers has been a shining beacon in the world of independent jewelry design. Established in the heart of Los Angeles in 1988, our commitment to exquisite craftsmanship and personalized service has earned us a reputation that extends far beyond the borders of Southern California.
We specialize in creating heirloom-quality pieces that tell a story - your story. Our extensive collection showcases a harmonious blend of classic and contemporary styles, ensuring that you'll find the perfect treasure to mark every occasion and milestone in your life. From engagement rings that symbolize enduring love to statement necklaces that capture your unique personality, each By George creation is a testament to meticulous artistry and attention to detail.


At the heart of our success lies a deep understanding of the jewelry industry, cultivated through decades of experience and a dedication to lifelong learning. By George himself boasts over 35 years in the trade and holds five prestigious diplomas from the Gemological Institute of America (GIA). This wealth of knowledge allows us to guide you through the selection process with confidence, empowering you to make informed decisions and invest in pieces that will be cherished for generations.
When you step into our world, you're not just browsing jewelry; you're embarking on a journey of self-expression and discovery. We invite you to experience the By George difference, where passion, expertise, and a commitment to excellence come together to create jewelry that truly reflects the beauty and brilliance of your life.